Turning Your Data Center Into a Strategic Asset: Our Unique Perspective on the Data Center Market
The most successful enterprises in the digital economy, companies like Google, Apple, and Facebook, regard their data centers as strategic assets to realize an enormous competitive advantage. Many organizations, both large and small, are looking for ways to turn their data centers into strategic assets as well, but they want to strike a balance between efficiency and reliability. This was much easier to do when IT had a monopoly on enterprise computing. Now with a credit card, users can spin up a virtual machine in a matter of minutes. To remain competitive, IT departments must reorganize data centers to manage the collection of and access to data and improve service while at the same time lowering the cost of operating their facilities. Captive data centers have two advantages over cloud providers. The growing amount of data produced by mobile phones, social media, and the "internet of things", as well as our society's increasing reorganization around data, is convincing more and more traditional businesses that treating data as a strategic asset will give them an advantage over their competitors. Since the data an organization creates going about its business is proprietary, if secured properly and managed cost-effectively, it makes good business sense to keep valuable data within the four walls of the organization. The other advantage internal data centers may have is that as with any buy/lease decision, building and operating your own data center can be more cost-effective than outsourcing it. However, this is not the case in many organizations. As a company that develops data center monitoring and management tools, Emerson Network Power has a unique perspective on efficiency. This white paper shares some of the insights we have gathered about the ways successful companies use data centers to give them a strategic advantage and how you can do the same in your data center. Emerson Network Power suggests four steps—measure, model, plan and change—to move your data center towards higher efficiency.