Data Center Case Study - Tampa Bay Rays


Tampa Bay Rays


The Tampa Bay Rays are a Major League Baseball team based in St. Petersburg, Florida and competing in the American League (AL) East Division against some of baseball’s most storied franchises. Relegated to last place for nine of their first ten seasons since joining the league as an expansion team in 1998, the Rays have had five straight winning seasons since, including three playoff appearances and a berth in the World Series in 2008.

The Situation

The Tampa Bay Rays were among the earliest and most devoted advocates to a changing baseball scouting and evaluation philosophy focused on data-driven player and situational analyses.

Instead of trying to out-bid the “Yanks” or “Sox,” the Rays invested the franchise’s limited resources in IT systems that helped them identify ways to work smarter. The strategy paid off with an American League pennant in 2008 and the team has since earned widespread recognition as one of the sport’s smartest franchises and front office. In 2011, the Rays built on that success with additional IT investment, adding capacity to a maxed-out data center by introducing a SmartRow™ infrastructure from Emerson Network Power.

Available space was limited and the solution needed to be transportable in the event of a move to a new facility. It also needed to be installed without interrupting network availability.


Working with their local Liebert® rep, the Tampa Bay Rays were able to install a six cabinet Liebert SmartRow solution from Emerson Network Power in less than a month. During the installation and transitioning of IT operations, the local rep’s team of engineers ensured that the data center experienced zero downtime. The new installation has provided the Rays with an integrated infrastructure complete with a room-neutral fire suppression system that enables enhanced virtualization of servers and eliminates excess infrastructure systems and costs.

“Ten years ago, the Rays would have needed an entire room to support the servers, storage and networking requirements—up to hundreds of terabytes worth—fulfilled by a six cabinet SmartRow deployment.”
- Thomas Gooch, the Emerson Network Power Representative from Computer Support Products, Inc., Tampa, Florida
Case Summary
Location: St. Petersburg, Florida, USA
Products and Services: Six cabinet SmartRow™ infrastructure solution, equipped with:
Liebert Challenger™ 3000 high-efficiency cooling system
Liebert iCOM™ environmental controls
Integrated fire detection and suppression system
Two 20 kVA Liebert NX™ high-availability on-line UPS
Critical Needs: Seamlessly increase data center capacity to support high-performance computing needs while reducing operational costs and delivering maximum availability.

Read more about the Tampa Bay Rays case study.​