New Wave Of Innovative And New-To-The-World Solutions Featured In Multilingual Broadcast, Print, Digital, And Airport Ads Worldwide
ST. LOUIS, March 2, 2010 – Building on its 2009 award-winning “It’s Never Been Done Before” advertising campaign, Emerson (NYSE: EMR) continues to highlight its innovation and engineering expertise with the release of four new ads spotlighting the company’s high-stakes customer solutions.
The launch of the multimillion-dollar advertising campaign includes four new ads showcasing the following stories of how Emerson technologies solve unique and complex customer challenges:
- Emerson’s digital scroll compressor technology for refrigerated food transport helps companies like Dole protect and preserve the world’s most popular fruit, bananas, with precise shipping temperatures over thousands of miles of ocean travel to ensure fresh arrival at local stores.
- Emerson’s Smart Wireless and remote-monitoring solutions for the process manufacturing industry enable PEMEX, Mexico’s state-owned oil company, to extend the life of its Cantrell offshore oil fields in the Gulf of Mexico.
- Emerson engineers collaborated with Star Refrigeration to develop a heat pump system that enables the Norwegian city of Drammen to derive energy-efficient heat with zero global-warming impact from the frigid waters of the North Sea.
- Emerson’s new online collaborative tool, RIDGIDConnect®, for contractors and service professionals provides a community like Bay Village, Ohio, with a way to more easily store and share documents, photos, and video related to maintenance projects for its drinking water and wastewater systems.
“Our new ads continue the bold, creative look and optimistic message that was so successful last year in drawing attention to the innovative and effective solutions Emerson offers customers for their most difficult challenges around the world,” said Kathy Button Bell, vice president and chief marketing officer for Emerson. “This year, we are increasing our advertising investment in key emerging markets for Emerson, especially in the Middle East, India, China, Mexico, and Brazil.”
The first flight of the campaign creative, which runs through May, is valued at $12 million and includes newspaper, magazine, TV, Internet, and airport digital boards and dioramas. The campaign was created by DDB in Chicago. In the United States, the ad placements will include:
- TV: CNBC, Bloomberg Local Business Reports, Fox News, Fox Business Channel, and The Golf Channel
- Print: The Wall Street Journal
- Digital: BBC, CNN International, The Wall Street Journal, Tidal TV, JiWire, and The Golf Channel
- Mobile: The Wall Street Journal Mobile Reader
- In-flight video on American Airlines and airport advertising in New York, Los Angeles, Miami, Chicago, San Francisco, and Dallas-Ft. Worth.
Outside North America, the ads will run in Europe, Mexico, Brazil, India, the Middle East, Japan, and China.
In 2009, BtoB Magazine named Emerson’s “It’s Never Been Done Before” campaign the runner-up for the “Best Integrated Campaign.” To watch Emerson’s TV ads, visit www.YouTube.com/Emerson.
For more information about the new campaign, to read stories about the case studies highlighted in the ads, and to view select creative, please visit www.Emerson.com/NeverBeenDone.
About Emerson
Emerson (NYSE: EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions to customers through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Emerson’s sales in fiscal 2009 were $20.9 billion. The company is ranked 94th on the Fortune 500 list of America’s largest companies. For more information, visit www.Emerson.com.
